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Brand tracking for marketers who never stand still.
Traction demystifies what’s working in your marketing and why, empowering you to understand your campaign performance, fast-track decision-making and accelerate growth.
We’ve worked with some of the world’s best brands
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Live consumer sentiment that delivers the proof behind your brand’s progress
Traction combines three powerful elements, giving you the insights you need to protect your budget, justify your strategy and ensure your work gets the credit it deserves.
Performance Metrics
Marketing funnel metrics guide you on your brand's product-market fit and highlight areas where you can unlock further growth.
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Brand Metrics
A powerful brand equity framework that reflects consumer buying behaviour and explains why customers are buying your brand, or not.
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Connected Data
Leading indicators of growth are identified by combining sales, spend, brand and performance metrics to determine how marketing is impacting the bottom line.
Traction deepens your connections with consumers
To build a successful brand, there needs to be a meaningful value exchange; consumers need to feel understood, respected and rewarded, and, in return, brands gain loyalty, advocacy and commercial growth.
At Traction, we help brands understand, measure and accelerate this exchange. Our framework dives into the emotional and rational drivers that shape how consumers feel about your brand – and why they choose you over others.
The ultimate control panel for your marketing team
ProQuo taps into how people really feel about your brand, live, so you can influence the decisions they make. We build your Brand’s very own Insights Engine, using real-time consumer data to power real commercial impact.
Real-Time
Brand Tracking
Real-Time
Brand Tracking
Let’s face it, traditional brand tracking is like relying on a rearview mirror – it shows you where you’ve been, not where you’re going. Our Insights Engine delivers a real-time dashboard, linking sentiment to sales so you can proactively drive consumers through the marketing funnel.
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Asset Testing
Asset Testing
Why settle for ‘meh’ campaigns when you can craft something with real impact? Our unified Equity framework for brand and creative helps you to fine-tune your marketing assets, so every marketing dollar works harder and drives consumer decisions effectively.
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Brand Strategy
Brand Strategy
Brand strategy
Market research can often feel like a car with missing parts – disconnected and outdated. Our Insights Engine is a well-oiled machine, integrating brand strategy, insights and data science to guide you towards actions that drive commercial results.
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Real-Time
Brand Tracking
Real-Time
Brand Tracking
Let’s face it, traditional brand tracking is like relying on a rearview mirror – it shows you where you’ve been, not where you’re going. Our Insights Engine delivers a real-time dashboard, linking sentiment to sales so you can proactively drive consumers through the marketing funnel.
.svg)
Asset Testing
Asset Testing
Why settle for ‘meh’ campaigns when you can craft something with real impact? Our unified Equity framework for brand and creative helps you to fine-tune your marketing assets, so every marketing dollar works harder and drives consumer decisions effectively.
Want to learn more?
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We exist to prove the commercial impact of brands
There are lots of things that are needed for a brand to gain traction. Among them are having a product that meets the needs of consumers, the ability to anticipate opportunities and the capacity to act swiftly and decisively. Traction gives you:
Clarity on your product-market fit
We track your brand's momentum by capturing consumer subconscious feelings, the most accurate reflection of their buying behaviour.
Agility to act quickly
We track and report consumer sentiment in real time. Nowhere gives you faster access to your brand equity metrics.
Confidence that your brand actions will lead to positive outcomes
We align sentiment, marketing activities and commercial performance, to determine your brand's unique drivers of growth.
Hear what our customers say about Traction
“What I like about Traction is that you can prove that your marketing works.
The fact that you can see real-time fluctuations in brand equity means that you can use Traction data to justify your existence. It helps you translate all the money you’re spending into a ’so what?’
Traction helps me demystify marketing; marketing is not about painting pretty pictures. This actually helps me get taken seriously and drive growth. It also empowers me to speak in a language that more analytical team members can understand so you get a seat at the decision-making table more readily.”
Lydia Stubbins, Divine Chocolate
We’ve worked with some of the world’s best brands
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